Throwback Thursday: The UTR Story in Enterprise Magazine

This week’s Throwback Thursday takes us all the way back to November of 2006. Wow, that’s a full seven years ago — we were so young and innocent back then!

Enterprise Magazine On the Level

Hang & Level and the owners of Under The Roof Decorating, Kelly and Liette, were featured in Enterprise Magazine, which focuses on providing information geared toward small to mid-sized enterprises and businesses in Canada.

The article describes the long journey that started with us coming up with a great idea for a tool to help people hang their frames more easily to the commercial availability of our innovative Hang & Level. Our path involved finding investors, manufacturing the first 20 foot container of picture hanging tools (13,000 tools), and beginning to sell the product at retail. Things certainly didn’t happen overnight — it took six years from creating the first prototype to selling Hang & Level to Home Outfitters, our very first national retailer in Canada. It also took money. As the article details: “by September 2005, [we] secured investment from a dozen friends and business acquaintances totaling almost $750,000.”

The article is a very good read, especially if you think you have a product idea that you’d like to take to market.  You can also submit a product idea to the team at UTR at  We understand how it feels to have an idea and not know where to take it or what to do next!


Enterprise Magazine Article

At Under The Roof Decorating our mission is to design innovative products that help you Create the home you love™.

We believe everyone should have a home they love that reflects who they are. Our passion is to design products to help you quickly and easily decorate your home—all on your own. Discover the joy of creating spaces you love, and the satisfaction of doing it yourself.

Our products are available online and at many retailers in the USA and Canada, including Target, Lowe's and The Home Depot.
UTR products are available at the following retailers:


Leave A Comment

Please note, comments must be approved before they are published