Throwback Thursday: The UTR Story in Enterprise Magazine

This week’s Throwback Thursday takes us all the way back to November of 2006. Wow, that’s a full seven years ago — we were so young and innocent back then!

Enterprise Magazine On the Level

Hang & Level and the owners of Under The Roof Decorating, Kelly and Liette, were featured in Enterprise Magazine, which focuses on providing information geared toward small to mid-sized enterprises and businesses in Canada.

The article describes the long journey that started with us coming up with a great idea for a tool to help people hang their frames more easily to the commercial availability of our innovative Hang & Level. Our path involved finding investors, manufacturing the first 20 foot container of picture hanging tools (13,000 tools), and beginning to sell the product at retail. Things certainly didn’t happen overnight — it took six years from creating the first prototype to selling Hang & Level to Home Outfitters, our very first national retailer in Canada. It also took money. As the article details: “by September 2005, [we] secured investment from a dozen friends and business acquaintances totaling almost $750,000.”

The article is a very good read, especially if you think you have a product idea that you’d like to take to market.  You can also submit a product idea to the team at UTR at  We understand how it feels to have an idea and not know where to take it or what to do next!


Enterprise Magazine Article

Under The Roof Decorating is a design and manufacturing company based in Calgary, Canada. Our mission is to empower creativity, and we do that by designing innovative décor products that bring the joy of decorating to anyone and everyone.

We believe everyone should have a home they love that reflects who they are and what they care about. It’s our job at UTR to design the products they use to do that quickly, easily and on their own.

UTR Decorating products are available online and at most Target, Lowe's and The Home Depot stores in the USA. Discover the joy of decorating, not the frustration of the process, and Create the home you love™
UTR products are available at the following retailers: