Throwback Thursday: So Much Paperwork

Here we are, Kelly and I, signing papers to officially change my decorating company to Under The Roof Decorating Inc.

I’ll never forget October 18, 2004, when we changed my decorating business into a product development, design, marketing and sales company. The name stayed the same, we simply added “Inc” to become Under the Roof Decorating Inc. (UTR). The invention of Hang & Level, our picture-hanging tool, was the catalyst for this major change. We wanted to make picture hanging easier, so with our team we focused on developing a whole line of innovative wall decorating solutions.

Here I am (looking quite tense!) with my business partner Kelly at our lawyer’s office doing the official signing that took us around the table. With no sales under our belt, I had no idea then that 10 years later we would be selling our products at over 10,000 stores worldwide, including some of the world’s most successful retailers like Target, The Home Depot, Walmart, Bed Bath & Beyond, and others.

I will never ever forget this picture and all the memories.

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Liette Tousignant

Interior decorator turned inventor turned entrepreneur.

At Under The Roof Decorating our mission is to design innovative products that help you Create the home you love™.

We believe everyone should have a home they love that reflects who they are. Our passion is to design products to help you quickly and easily decorate your home—all on your own. Discover the joy of creating spaces you love, and the satisfaction of doing it yourself.

Our products are available online and at many retailers in the USA and Canada, including Target, Lowe's and The Home Depot.
UTR products are available at the following retailers:


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