Throwback Thursday: A Start-Up Idea is Born Out of Frustration

Read about our amazing journey about inventing a tool to hang pictures.

It’s been already 11 years since Kelly (my business partner) and I were featured in Alberta Venture magazine’s October 12, 2006 issue.

Here I am on the cover, wearing a brown jacket that I still have, and thankfully still fit into. I tend to “hang on” to things a long time.

If you are an inventor, or a wannabe inventor, you’ll want to read the story about our journey to bring Hang & Level, our picture hanging tool, to market. In the article we talk about where the idea for Hang & Level came from and how the company secured financial support, conducted market research, figured out where to manufacture the product, made prototypes, developed relationships with retail store buyers, and made a TV commercial. It covers everything that a new entrepreneur has to do to take an idea and turn it into a real commercial product.

Looking back, I can tell you that the road to where we are today hasn’t been easy and that we’ve had many challenges and roadblocks to overcome. On many occasions I thought of quitting, as the stress was huge.  Getting this company off the ground while also raising a young family required countless hours working all day, plus evenings and weekends. With that said, I’m glad we persevered because I could not imagine my life today without our team and our company, Under The Roof Decorating.

You can read all about our story here.

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Thanks for dropping by!

Talk to you soon,

Liette Tousignant
Co-Founder of Under The Roof Decorating

Under The Roof Decorating is a design and manufacturing company based in Calgary, Canada. Our mission is to empower creativity, and we do that by designing innovative décor products that bring the joy of decorating to anyone and everyone.

We believe everyone should have a home they love that reflects who they are and what they care about. It’s our job at UTR to design the products they use to do that quickly, easily and on their own.

UTR Decorating products are available online and at most Target, Lowe's and The Home Depot stores in the USA. Discover the joy of decorating, not the frustration of the process, and Create the home you love™
UTR products are available at the following retailers: