Throwback Thursday: A Start-Up Idea is Born Out of Frustration

Read about our amazing journey about inventing a tool to hang pictures.

It’s been already 11 years since Kelly (my business partner) and I were featured in Alberta Venture magazine’s October 12, 2006 issue.

Here I am on the cover, wearing a brown jacket that I still have, and thankfully still fit into. I tend to “hang on” to things a long time.

If you are an inventor, or a wannabe inventor, you’ll want to read the story about our journey to bring Hang & Level, our picture hanging tool, to market. In the article we talk about where the idea for Hang & Level came from and how the company secured financial support, conducted market research, figured out where to manufacture the product, made prototypes, developed relationships with retail store buyers, and made a TV commercial. It covers everything that a new entrepreneur has to do to take an idea and turn it into a real commercial product.

Looking back, I can tell you that the road to where we are today hasn’t been easy and that we’ve had many challenges and roadblocks to overcome. On many occasions I thought of quitting, as the stress was huge.  Getting this company off the ground while also raising a young family required countless hours working all day, plus evenings and weekends. With that said, I’m glad we persevered because I could not imagine my life today without our team and our company, Under The Roof Decorating.

You can read all about our story here.

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Thanks for dropping by!

Talk to you soon,

Liette Tousignant
Co-Founder of Under The Roof Decorating

At Under The Roof Decorating our mission is to design innovative products that help you Create the home you love™.

We believe everyone should have a home they love that reflects who they are. Our passion is to design products to help you quickly and easily decorate your home—all on your own. Discover the joy of creating spaces you love, and the satisfaction of doing it yourself.

Our products are available online and at many retailers in the USA and Canada, including Target, Lowe's and The Home Depot.
UTR products are available at the following retailers:


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