Oh Canada – thanks for your support

It’s not every day that we get to hang out with Canadian dignitaries, but on May 24th we did. We attended an event by the Government of Canada announcing financial support for innovative companies like ours, so I thought I’d share some pictures.

We met David Lametti, Parliament Secretary (PS) to the Minister of Innovation, Science and Economic Development. He was in Calgary announcing the federal government’s support for growing new technology companies like ours with funding of over $2.5 million. We’re amongst seven Calgary-based companies to receive funding through this program. The money received is to help us grow quicker, hire new employees, develop products faster and get to retail more rapidly.  

The funding is helping us design, develop and expand our revolutionary Place&Push Frames. At first glance they look like any other frames, but the big difference is how to hang them. We developed new hanging technology that allows you to simply push the frames into the wall to hang them. I know it sounds too good to be true, but that’s exactly how they work. It’s quick and easy – you can hang frames in seconds (literally), and the best part is they’ll always stay levelled. Take a look:

While at the announcement meeting, I had the opportunity to chat with attendees from other companies and with government officials. I was amused by everyone’s picture hanging story – the funny thing is, everybody has one. At one point or another, most of us have had a picture frame fall off a wall, lost patience over lining up frames, or have totally given up on straightening frames on our walls.

Here, sharing picture hanging stories with Kathleen Rukavina, Communication advisor and organizer of the event. 

Our new frames come with a handy mini level that gently sticks to the frames to help hang each frame perfectly straight in just seconds. Not kidding! Just like I’m showing here to Jim Sanderson, Assistant Deputy Minister. 

Unfortunately I couldn’t hang each frame on the conference room wall, although I would have loved to, but I was able to show the concept just fine. There was lots of interest from Mr. Lametti and Peter Garrett, president of Innovate Calgary.

We never attend such events solo. Today, three of us attended: myself, design director Mike, and Eli, our controller. Thanks guys, it was a great morning.

With over thirteen years in this business, I can honestly say that picture hanging is a universal problem. Our team and I are thrilled to be able to help people around the world hang things securely and without making any “oops” holes in their walls.

If you have a picture hanging story you’d like to share, I’d love to hear it. Please share in the comments’ box below.

P.S. If Mr. Lametti reads this blog post (and I hope he does!), this image is especially for him. He had asked us if vinyl records and album covers could be framed in our 15X15″ Place&Push frames. The answer is yes – and here’s the proof.

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Thanks for dropping by! Talk to you soon.

Liette Tousignant
Co-Founder of Under The Roof Decorating

At Under The Roof Decorating our mission is to design innovative products that help you Create the home you love™.

We believe everyone should have a home they love that reflects who they are. Our passion is to design products to help you quickly and easily decorate your home—all on your own. Discover the joy of creating spaces you love, and the satisfaction of doing it yourself.

Our products are available online and at many retailers in the USA and Canada, including Target, Lowe's and The Home Depot.
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