Content Writer Evaluation
Hello!
Thank you for applying for the Content Writer position at Under The Roof Decorating. As part of our selection process, we’re inviting you to complete a short writing exercise that represents a typical task you’d complete as part of this role. The exercise will help us select candidates for a phone interview.
Please review the two-part exercise below and send your submission to careers@UTRdecorating.com by January 30, 2025.
Good luck. And, have fun!
-The UTR Team
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Writing Exercise
Part 1
Provide a written piece for each Image/ Audience example below. We are evaluating your storytelling abilities.
Background
We sell wall decor to various target audiences. Please write an emotionally engaging lifestyle piece (under 200 words) describing the image and how it could appeal to the specified target audience. In this theoretical exercise, the piece would be used on a website, email campaign or catalog description to inspire people to create spaces they love.
Please use the following brand tone, voice and style for each piece:
Tone
- Empowering: creating confidence and beautiful spaces
- Joyful: reflecting the beauty within
- Contemplative: thoughtful and considered
Voice
- Engaging: joyful, bright, positive, makes you want to learn more
- Intriguing: interesting, draws you in, a sense of discovery
- Encouraging: making your vision a reality; empowering self expression
Style
- Clear: thoughtful and gently concise
- Authentic: original approach and considerate of the audience
- Discerning: unique quality and perspective
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Image and Audience Example 1

The target audience - Home Stylist
Age 30 - 50, career oriented. Values a sophisticated, well-curated home environment and sees home decor as an extension of personal taste and lifestyle.
Image and Audience Example 2

The target audience - Culture Aficionado
Age 45 - 65, successful. Views luxury as an extension of their passion for art and culture. Uses art with a strong narrative or cultural significance to define their spaces.
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Part 2
Provide a brief summary indicating how you approached this writing exercise.