How-Tos and Inspiration
In life there are some things that you just never forget — moments like your first kiss, first car, first pet, first day of school. When you’re an entrepreneur like me, you never forget landing your first national retailer. In our case, that retailer was Home Outfitters Canada in May 2006.
I’ll never forget October 18, 2004, when we changed my decorating business into a product development, design, marketing and sales company. The name stayed the same, we simply added “Inc” to become Under the Roof Decorating Inc. (UTR). The invention of Hang & Level, our picture-hanging tool, was the catalyst for this major change. We wanted to make picture hanging easier, so with our team we focused on developing a whole line of innovative wall decorating solutions.
It’s almost been eight years to the day since Kelly (my business partner) and I were featured in Alberta Venture magazine’s October 12, 2006 issue.
In 2010, I was featured on TELUS TV showcasing some innovative ways that you can create huge impact on your walls - not your wallet. We may no longer be in a deep recession, but the economic downturn had a lasting impact on how we live, shop and spend. We still want to create a beautiful and comfortable home we'll love, but we're also looking for ways to trim our spending and balance our budgets. Home décor doesn't have to be expensive. Anything from children's art to cd covers can become art. In fact, some of the most beautiful pieces that have the biggest impression are often the most affordable. Click to view the video.
May 24, 2013 is a date I’ll never forget. That was when my husband Kelly and I camped out on the street in Los Angeles to secure an interview with a Shark Tank pre-screening judge. The overnighter was worth it because we did manage to get in front of a judge to talk about our company […]
I had not re-read this article since it was published in the National Post way back in January 2007 — but it really is a good one. The journalist asked a number of couples who work together like Kelly and I (Liette) to share their “do’s and don’ts” of co-entrepreneurship. Obviously, we have many thoughts […]
Today’s Throwback Thursday takes us to La Belle Province of Québec where Liette, the co-owner of Under the Roof Decorating, grew up. We were featured in the 2007 fall issue of Décor Idées, a beautiful magazine about trends in Quebec’s interior design scene. The featured article was called “Avec Hang & Level, fixer un cadre […]
On April 13, 2007 we filmed a 30 second TV commercial — it’s been seven years since we made the ad. This may sound cliché, but wow, where does the time go? I remember the whole day. Yes, it took a whole day — 9 hours to be exact — to film a 30 second TV […]
In today’s Throwback Thursday we’re reminiscing about a great press shout-out we got for our products in the 2009 fall issue of Home at Home Magazine. We were featured in the Great Gadgets For Home and Décor section, with the magazine saying that Hang & Level “makes it quick and easy to decorate walls” and that […]
We love our Throwback Thursday features — it’s always fun to revisit where we were in our earlier days and then compare to where we are today. Here we are, featured in the March-May issue of Lifestyle Maritimes magazine a few years back. The article talks about where the idea for our picture hanging tool came from […]
It’s Throwback Thursday time and this week we’re looking back at our appearance in CalgaryInc Magazine. We were featured in the magazine in June of 2007 in a series called “10 Innovators to Watch.” We were thrilled for our company Under the Roof to be part of that issue and to be able to share […]
It was exactly two years ago that our cute door stop – Stoppy® – was featured in Chatelaine magazine’s March 2012 issue. We still love this red, pink and white cover — it’s no wonder our brightly colored Stoppys fit right in. This, the “Declutter” issue, is one of our favorite issues, so we were […]
Here we are at the Calgary Home + Garden Show on March 3rd, 2007 (already seven years ago!) with Colin McAllister and Justin Ryan! These two Scottish interior decorators are so funny. They had Liette (UTR’s co-founder) crying with laughter when Justin showed off his leg for the camera (he was wearing a kilt). In turn, they got a […]
It’s Throwback Thursday time! This week we’re reviewing a great article called “Reflections, Some Thoughts on Decorating With Mirrors” that appeared in Condo Living magazine. Condo Living is a local Calgary magazine that covers everything about new condos, from design and decorating ideas to the latest in flooring, furnishings and housewares. In the November 2006 […]
Today’s Throwback Thursday takes us to the beautiful Province of Quebec, which is especially near and dear to our hearts because that’s were Liette, the co-owner of Under the Roof Decorating, is from. We were featured in the November 2006 issue of Chez Soi Magazine — we can’t believe how much time has passed since […]