I’ll never forget October 18, 2004, when we changed my decorating business into a product development, design, marketing and sales company. The name stayed the same, we simply added “Inc” to become Under the Roof Decorating Inc. (UTR). The invention of Hang & Level, our picture-hanging tool, was the catalyst for this major change. We wanted to make picture hanging easier, so with our team we focused on developing a whole line of innovative wall decorating solutions.